Thank you for taking the time to review our ideas. We’ve taken a close look at Sapore Italian Restaurant and Kesel Steak House, and we believe there’s an opportunity to sharpen your social media presence and create real engagement with your audience.
Our Vision
We want to help you reach more customers and get them talking about your restaurants. Our approach combines creative guerrilla and experiential marketing with smart social media tactics that drive engagement, not just views.
What We’ve Observed
Sapore Italian Restaurant
Engagement vs. Reach:
– Your top video has 454K views, but it only gets under 2K likes and very few comments. One post with 36 replies (triggered by a negative comment) shows that more active engagement can lead to meaningful conversation.
Content & Storytelling:
– The content feels sporadic, lacking a consistent narrative that highlights the unique story behind Sapore—your authentic recipes and rich heritage.
Piano Night Opportunity:
– The current piano night is a start, but there’s potential to enhance it by blending it with a “date night” theme or more dynamic elements to spark curiosity.
Kesel Steak House
Low Activity on TikTok:
– Although people are posting about Kesel, the restaurant’s own TikTok presence is very inactive. Engaging with user-generated content by reposting, stitching, or making your own videos would build a stronger community.
Underutilized Social Engagement:
– Boosted posts achieve high reach, but without follow-up engagement, they miss an opportunity to build lasting relationships with diners.
Our Strategy
1. Content & Community Activation
Creative Guerrilla & Experiential Marketing:
– We propose a series of real, tangible stunts and activations—like fun street installations or interactive challenges—that spark curiosity and invite customers to participate. (The mascot concept is just one example of the creative direction we could take.)
User-Generated Content:
– Set up photo spots or installations where diners capture their “Lasagna Love” moments and share them with a dedicated hashtag. This user-generated content can then be amplified on your channels.
2. Themed & Interactive Experiences
Elevate Dining Events:
– Transform your existing events. For instance, instead of a plain piano night, consider a themed “Date Night” with styled music, curated playlists, and exclusive menu items that create FOMO.
Cooking Classes & Collaborations:
– Offer cooking sessions where your head chef demonstrates how to make your signature dishes, giving customers a hands-on, memorable experience.
3. Enhanced Social Engagement & Loyalty
Consistent, High-Quality Content:
– Develop a regular posting schedule featuring behind-the-scenes footage, authentic stories about your recipes, and the passion that goes into every dish.
Active Community Management:
– Engage with every comment on your posts, even if it’s just acknowledging feedback. This small step can significantly boost engagement.
TikTok & Social Integration for Kesel:
– For Kesel, we recommend a focused effort on TikTok—reposting user videos, stitching creative content, and producing regular, engaging clips that highlight your food and atmosphere.
Loyalty Programs:
– Introduce digital rewards for check-ins, referrals, and social shares. Small incentives can turn first-time diners into regulars.
Implementation Roadmap
Phase 1: Planning
– Define a consistent brand voice and develop a content strategy that highlights your unique story.
– Create a content calendar that outlines guerrilla activations, UGC contests, and event themes.
– Outline video concepts and prepare necessary assets for production.
Phase 2: Production & Initial Launch
– Record and edit high-quality videos and photos that capture the passion behind your food.
– Begin executing guerrilla marketing activations and launch the first round of themed events and interactive cooking classes.
– Kick off a pilot campaign on TikTok and other platforms to gauge audience response.
Phase 3: Scheduling, Posting & Engagement
– Roll out the content according to the calendar, ensuring regular and consistent posting across all platforms.
– Actively manage your channels: respond to comments, share user-generated content, and refine strategies based on real-time feedback.
– Set up a loyalty program and schedule periodic events to drive repeat visits and build lasting customer relationships.
Our Commitment
Sami, we’re confident that by working together, we can turn Sapore and Kesel into vibrant, engaging brands that truly reflect the quality and passion behind your food. Our approach is straightforward and real—it’s about creating genuine reactions and building a community that keeps coming back.
We look forward to discussing these ideas further and taking the next steps together.