Restaurant Social Media Growth Proposal
Why Social Media Marketing?
✅ 80% of customers check a restaurant’s Instagram or TikTok before deciding where to eat.
✅ Short-form video content drives foot traffic and creates brand buzz.
✅ Instead of spending 80,000–200,000 ETB per influencer post, a consistent social media strategy brings customers daily at a lower cost.
Some of other restaurants with active social media
boss burger
grub on burger
simple bistro
nobble house
Proof that social media marketing works !
The Power of Experiential & Guerrilla Marketing
🔥 What is it?
This is a real-life, interactive marketing approach that creates viral, shareable moments and attracts customers both online and in-store.
🎯 How It Works:
Instead of just posting food pictures, we create fun challenges & events that make people want to engage, share, and visit your restaurant.
How We’ll Make Your Restaurant Go Viral
🚀 Marketing Activations (Examples):
📸 Street Selfie Challenge
Customers take a selfie with a QR code or hashtag poster and tag your restaurant for a chance to win a free meal.
🎯 Result: Free, organic social media promotion.
🍕 Interactive Food Challenge
Fun experiences like “cheese pull” contests or spicy food challenges.
Customers film and share their reactions, driving engagement.
🎯 Result: More shares = more reach = more foot traffic.
🎭 Flash Mob or Surprise Act
Unexpected mini-performances by staff or surprise moments filmed for TikTok & Instagram.🎯 Result: Exciting, viral content that creates hype.
🎪 Pop-Up Mini Events
Quick free food samples or exclusive tastings that attract crowds.🎯 Result: Converts tasters into paying customers.
Your Social Media Growth Plan
✅ Posting Frequency:
3 viral-style videos per week.
Cross-post on TikTok & Instagram Reels for maximum reach.
✅ Content Mix:
50% Experiential activations (street challenges, contests, events).
50% Regular engagement content (food close-ups, testimonials, behind-the-scenes).
✅ Low-Cost, High-Impact Approach:
All videos shot on smartphones (authentic, natural feel).
Budget per activation: ≤1000 ETB.
Why This Works for Your Restaurant
✅ High Engagement: People love fun, interactive content.
✅ Low Budget, High Returns: More reach without high influencer fees.
✅ Increases Walk-ins & Online Orders: Your restaurant stays top-of-mind.
✅ Proven Results: Similar strategies have driven millions of views & real sales.
Next Steps: Let’s Get Started!
1️⃣ We launch 3 videos per week featuring engaging, viral-style content.
2️⃣ You’ll see increased foot traffic & online engagement in just a few weeks.
3️⃣ If you don’t see results, there’s no long-term commitment.